Cable TV providers have been experiencing a lot of pressure lately. Streaming services like Netflix and Hulu have been capturing a lot of the market, leaving cable companies with little choice but to adapt their services to this brave new world.
One of the most promising ways for cable providers to compete in the age of streaming is to switch to IPTV or OTT monetization platforms. These platforms offer a wide range of white label streaming services, which can be tailored to customers’ needs.
Both IPTV and cable TV are traditional television delivery methods. IPTV is a way of delivering television programming to homes through the internet. On the other hand, cable TV provides home television programming through fiber-optic cables.
The difference between the two is that with IPTV, programs are delivered over the internet using a bandwidth-intensive protocol like those used to download music and video. This means there must be sufficient bandwidth for the IPTV protocol to run.
With the number of individuals spending their leisure time viewing the latest movies and films on HOBO Max, Disney+, Amazon Prime, and Netflix, the demand for OTT/IPTV service is rapidly increasing. Aside from that, many customers also prefer OTT monetization or IPTV to cable TV because it is more affordable than the latter.
Cable television is a thing of the past. Today, the best cable providers offer IPTV services, which provide a superior viewing experience at a fraction of the cost of traditional cable. Most providers offer bundles of channels, which you can customize based on your family’s needs. And the best thing about IPTV is that you can watch shows and movies on your schedule, rather than waiting for a channel to broadcast them.
This post will discuss why cable TV providers should consider switching to IPTV.
What Is an OTT/IPTV App?
OTT is an acronym for Over-The-Top. OTT platforms don’t use any cables to deliver content; instead, they use open-source technology to deliver directly over the internet. The most popular services include Netflix, Hulu, and YouTube.
IPTV and OTT platforms provide all the channels you need on one platform, so you can watch them when and where you want. Unlike satellite and cable TV, streaming your favorite movies and shows on an OTT/IPTV app is less expensive and more convenient.
Aside from that, OTT/IPTV app users don’t need to download their preferred video file to watch offline. Video content available in OTT monetization platforms is completely uploaded. All you need is to click the link and watch your favorite TV series.
The good thing about the OTT/IPTV app is that it can be downloaded and installed on all mobile devices, including your game consoles (Xbox and PlayStation), mobile phones (iOS and Android), tablets, and computers. It is quite convenient to a user.
Why Should Cable TV Providers Switch To IPTV/OTT Platforms?
Today, nearly every household has at least one TV. For most people, their TV is used for watching movies and shows, but the way we watch TV has changed drastically over the years. We used to have just a handful of channels we could manage on our TVs.
But now, we have access to an almost endless amount of content on our TVs through streaming platforms like Netflix, YouTube, and Amazon Prime. This has opened up a world of exciting new opportunities to any content anytime we want.
Here are some of the fundamental reasons that would encourage cable TV providers to switch to IPTV/white-label OTT services.
100% Digital
Today, almost every household has at least one digital TV. We can say that conventional televisions are slowly becoming outdated with that in mind. Considering the popularity of digital TVs among homeowners, it is expected that more technological updates will occur to improve the user’s overall IPTV experience.
Easier To Set-Up
Another thing that will encourage cable TV providers to switch to OTT platforms is its ease of set-up. All customers have to do is download the software and install it on their mobile device. The internet connection is also necessary.
Anyone can install an OTT app without hiring professional technicians and using special tools compared to cable TV.
Offers Lots Of Channels
Cable TV providers will also love that IPTV allows access to multiple channels. So, if you are fond of watching movies in one sitting, it would be best if you would consider IPTV. With an IPTV platform, one can watch every film they love without interruptions. Unlike cable televisions, IPTV platforms allow you to view different channels without switching to multiple channels you don’t like to watch.
Less Expensive
One thing that makes IPTV platforms better than cable televisions is their lower cost. Therefore, IPTVs are more popular options among households on a budget. Aside from being less expensive, IPTV platforms allow you to view any channels you love without going through multiple channels.
Designed For Everyone
The IPTV platform is designed to improve diversification in the community. Compared to cable TVs, an IPTV platform allows different programs suitable to the viewing taste and demand of the user.
More Profitable
As mentioned, the number of individuals switching to IPTV platforms is continuously increasing. With that in mind, it is expected that OTT platform providers will earn more income than cable TV providers. So, if you are searching for a way to make more money quickly and conveniently, investing in an IPTV platform is a good choice.
Final Thoughts
OTT/IPTV is a technology that enables you to receive all your favorite TV channels worldwide without the need for an expensive cable subscription. It is an excellent alternative to cable TV for people who want to watch their favorite shows without paying monthly cable companies.
IPTV is also a much more cost-effective option than cable TV as you don’t have to pay for multiple cable TV subscriptions. IPTV delivers high-quality video and audio, and it supports things like subtitles and Closed Captioning.
If you are a cable TV provider, this might be the right time to switch to IPTV.
