Font Selection for Your Company’s Identity

There are a variety of things to take into account when selecting a font for your business or creative project.

Get to know your brand’s personality.

Choose a font that reflects your brand’s personality before making a decision on the typeface. Think of some adjectives that best represent your brand’s personality. A transitional serif font may be appropriate for your company’s “authoritative” or “educational” branding. A script font could be right for you if you describe yourself as “quirky” or “whimsical.” Consider using a sans-serif typeface if you want to seem “creative” and “contemporary.”

Make a list of the typefaces you like most.

Investigate the typographic branding of well-known firms. Look at how various font styles may affect a viewer’s perception of a piece of content. Fonts from different companies might complement each other’s eccentricity or modernity.

Look into the history of typography.

Take a closer look at letterforms to learn about their structure and how various lettering shapes or styles may provoke distinct moods. You may use all of this information to make your final decision. You can have a look at our commercial fonts on our website.

It’s important that the typeface be adaptable.

Choosing a typeface that is consistent throughout all of your marketing materials, from billboards to websites, is essential. If you’re going to use a sentence in your logo, make sure it’s easy to read. There should be a balance between boldness and legibility if it’s going to be on billboards or signs.

Begin by picking out a handful of typefaces.

Compare how your logo’s text appears in each of three distinct fonts before making a final decision. Take a look at them both alone and in tandem.

Take a look at the hierarchy of typography.

An efficient manner of displaying letterforms and attracting the interest of the reader is called a typographic visual hierarchy. Be careful while picking only a few typefaces to use as part of your brand’s visual identity. Headers and subheaders should have the same font, and the other way around. For example, decide which font style should be used for the display text and which one for the body text. Investigate the structural arrangement of various design approaches.

Request feedback.

Ask your loved ones for their thoughts on the typefaces you’re considering for your brand by displaying some mock-ups to them. Ask individuals you can rely on to be an unbiased sounding board for your ideas while developing your brand’s visual identity.