4 Types of commonly used sticker materials and their functions

Are you looking for ways to improve your marketing or product packaging? Then you have probably come across custom stickers.

Sticker printing has become increasingly popular. This is because sticker printing is not only a versatile and low-cost marketing tool that increases your visibility, reaches new customers, and grows your business; it also gives you the opportunity to be creative with sticker designs.

But when you get to actually ordering your stickers, you might find the options you have a little overwhelming. After all, there are many types of sticker materials on the market, but which one is right for you?

That’s what we are here for. Below, we break down four of the most common materials and their functions to help you find your ideal match.

Find out which material will you choose for your next sticker project!

1. Vinyl stickers

When you search for custom stickers, you are very likely to find vinyl-based stickers. This is because vinyl stickers are among the most popular sticker materials available.

Not only are they low-cost, but they are durable. Their gloss laminate makes them scratch- and weatherproof – ideal for outdoors uses, as you do not have to worry about your stickers fading or becoming damaged

Custom-printed vinyl stickers are perfect for long-term uses like product packaging or marketing campaigns. They can be applied to anything from cardboard boxes to lamp posts on a rainy day.

If you are looking for a durable tool to get your brand or message seen, vinyl stickers like these are for you.

2. Paper stickers

Paper stickers are the up-and-coming sticker material. As the name suggests, they are made from paper, which makes them an eco-friendly sticker choice.

Such stickers are perfect for environmentally conscious brands that already invest in biodegradable or recyclable materials. Biodegradable stickers can help you complete your overall branding.

Paper stickers have a natural matte finish and a thick base. Use this high-quality feel to speak for your brand.

The only drawback is that they are not as resistant as vinyl stickers. Keep them away from water and use them mostly indoors for the best effect.

3. Clear stickers

Clear stickers are made from a transparent material. You will also find them label clear stickers or see-through stickers.

Most of them consist of vinyl, which gives them the durability of a classic vinyl sticker. However, a clear sticker can be placed on top of other surfaces without hiding what is underneath.

This is ideal for applications where you want the sticker to be visible from both sides, such as window decals or shopfront branding.

They are also perfect for drinks and bottle labels, as they allow the consumer to spot the product through the packaging. This is a great way of letting your product speak for itself while still identifying them with your brand.

4. Holographic stickers

Holographic stickers are made of a material that reflects light. This gives this base a “holographic” appearance.

Use this effect to add extra flair and visual interest to your sticker designs and create eye-catchers that make you stand out from the competition.

We love using custom-printed holographic stickers to highlight a new product launch or a limited edition range. It is a quick and easy way to diversify your range visually and grab the attention of new and repeat customers.

Branding a product as a limited edition can have a significant effect on sales. When customers know that they can only purchase a product for a limited amount of time, they are more likely to buy it immediately. They do not want to miss out on this opportunity!

Custom stickers really allow you to find your perfect match and let your creativity run free. And now it is up to you: which one will it be? An eye-catching holographic sticker or a plastic-free paper label? Let us know in the comments below.