NetBaseQuid is a platform that helps brands, companies, and schools analyze these logos images. The platform is designed to enhance brand awareness and marketing.
Image analysis is the science of identifying features in an image and comparing them to known images or databases. Some techniques employed include color, size, shape, and other attributes.
Importance of Image Analysis
1. Identity
It will help improve the brand’s identity and image. This is done by comparing a brand’s image to its competitors. Also, analyzing photos trending on social media websites can help brands identify attributes that make their products more appealing than their competitors.
2. Target Marketing
It will help companies develop marketing strategies by analyzing their competitor’s images. Through it, companies can identify the demographics of their competitors’ target clients. Through this, firms can develop strategies for attracting their target market as clients.
3. Equity Development
It will assist in strengthening a brand’s equity or brand recognition. Image analysis helps identify weaknesses in the firm’s identity and image, allowing it to improve. This improvement can be made in the form of logos, slogans, signs, and many other assets used to represent a company on the market.
4. Brand Protection
It helps protect brands from unauthorized use or counterfeiting. It allows products of a particular brand to be traced to their source and helps reduce the probability of being stolen or duplicated.
5. Brand Management
The analysis assists in controlling the authenticity, use, and maintenance of branding materials like logos, signs, and packaging. It also helps companies plan their promotional strategies by determining the best budget for printing, advertising, or using an image analysis tool for brand monitoring.
6. Brand Personality
The analysis can help define a brand’s personality and core values. Analyzing a brand’s images makes it possible to determine whether or not the firm’s products, services, or other attributes are consistent with its personality or values. In addition,
The analysis will also help determine the social sentiments related to a company’s products and services. With it, companies can efficiently monitor their brands’ images on social media sites like Facebook and Twitter. This makes it more difficult to create strategies to increase sales and awareness of their products and services.
7. Product Development
The analysis can help companies develop new products by identifying aspects of an image or logo that can improve the product’s chance of success on the market. This will assist in increasing sales and also enhancing brand awareness. It can also help protect new products from being stolen by competitors as they will not be aware of them yet.
Company Applications
Image analysis benefits companies that need to monitor their brands’ images on social media and keep them up-to-date. The companies can reduce their marketing costs as well as increase their sales. They can also use analysis to develop brand strategies to attract the target market they are after.
Firms can use NetBaseQuid in different ways:1. To monitor social media websites like Facebook, Twitter, and YouTube;2. For tracking the company’s websites to ensure they are up-to-date and accurate;3. To develop guidelines for the brand’s logo and identity;4. To support training programs related to branding and marketing.
NetBaseQuid is designed to provide companies with a quick, easy and effective way of analyzing images using artificial intelligence. The interface is user-friendly, making it easier for companies to analyze their brands’ images.
