Retargeting is often referred to as a method of promoting products or services among users who have already seen them and expressed some kind of interest in them. But what is it precisely? How can it help you achieve your business goals and why is it worth investing in it? Keep reading to discover answers to these and other questions!
Retargeting – what is it?
Retargeting is a form of online advertising that enables marketers to reach individuals who have previously visited their website or interacted with their brand online.
This approach works by placing a cookie on a visitor’s computer or mobile device, which then enables the marketer to serve targeted ads to that individual as they browse the web or use apps.
It’s also worth mentioning that all sorts of cookieless solutions enabling effective retargeting have been gaining increasing popularity due to the planned shift away from 3rd-party cookies in 2024. The Google Privacy Sandbox has been scrutinizing various ID-less methods to group users and show them personalized ads tailored to their needs and preferences.
Why should you focus on retargeting? It can be an effective way to drive conversions. It allows marketers to reach individuals who are already familiar with their product or service. Additionally, it can be used to remarket to individuals who have already converted, in order to encourage them to continue doing business with the brand.
Why is it important?
Retargeting is important because it allows you to keep your brand in front of bounced traffic after users leave your website.
Thanks to retargeting, people are exposed to your offer, even after they’ve left your site. This allows you to keep your brand in front of potential buyers, and increase the chances that they’ll come back to your site and convert.
Top benefits of retargeting
There are a number of benefits that come with using retargeting as part of your marketing strategy:
- Increased conversions – retargeting can be an effective way to increase conversions. By serving ads to individuals who have already shown an interest in your product or service, you’re more likely to convert them into paying customers.
- Improved ROI – investing in this strategy can improve your ROI by helping you to reach individuals who are more likely to convert. Additionally, because retargeting is a more targeted approach, you can save money on your ad spend by not having to reach as many people. Instead, you can focus on those who are truly interested in your offer.
- Greater control – with retargeting, you have greater control over who sees your ads and when they see them. This allows you to be more strategic with your marketing budget and ensures that your ads are reaching the right people at the right time.
The takeaway
Retargeting is an effective marketing strategy that can be used to drive conversions, and improve ROI. It allows you to keep your brand in front of potential customers, and reach those who are more likely to convert.
If you’re not using retargeting as part of your marketing strategy, it’s time to change that as you may be missing out on a valuable opportunity to increase your sales.
