What Are The Benefits of Using Internal and External Links in Your SEO Strategy

No matter your relationship with SEO optimization – working as a full-time SEO specialist or trying to use SEO for the online store you’ve just created- we are sure you constantly hear about internal and external links. You may even know that they are essential for SEO optimization and the success of your website like ERP software is for managing big teams. 

But do you know what the differences between them are? And what benefits can you have from using them correctly? Let’s dog deeper and answer all your questions with our article.

Internal and External Links: What Are The Differences?

It’s pretty easy to remember the differences between those two link types once you know how to use them accurately. Let’s try to describe each of them as simply as possible.

Internal linking is when you’re using hyperlinks on one page of your website that direct the user to another page on the same website. In other words, you connect one page to another one on your platform. Internal links are mainly used for better navigation and user experience.

External linking is when you add links that refer to pages on different websites. External links are usually directed to reputable websites that provide trustworthy and quality information. Additionally, other websites can provide external links to your website if you’re authoritative enough. So, you can work on publishing such content that can be helpful for other company websites.

There are two types of external links that you should be aware of:

  • Dofollow links: “Dofollow” links give you the traffic of those who clicked on the link and improves your rankings in search results.
  • Nofollow: On the contrary, the “nofollow” link doesn’t increase your rankings and doesn’t boost your traffic

Now that we know the difference between those two, let’s see what advantages you can get if you implement them in your SEO strategy.

What are The Benefits of Internal and External Links

Internal Links

Internal links have several undeniable benefits:

  • Site Structure and Navigation: internal links make your website more structured. Internal links help Google crawler search analyze your website faster and better. Additionally, your pages will get indexed more quickly, and you’ll improve your SERP rankings.
  • User Experience: When your website becomes more structured and navigable, it improves your user experience. Going from page to page becomes faster and easier, and users get a smooth website experience. This also increases the time they spend on your website.

External Links

External links (also known as backlinks) have many significant advantages. You can improve your rankings and boost your sales, traffic, and lead.

With external links, you can:

  • Build your online reputation: websites with many backlinks from reputable sites get more recommended to users. This means that with good backlinks, you can increase your popularity among users.
  • Improve credibility: similar to the previous point, websites with good backlinks have higher authority. This boosts your credibility, and Google algorithms start to trust you more.
  • Boost referral traffic: if your website gets mentioned on excellent and trustworthy websites, it increases your chances of driving more traffic.

Final Thoughts

As you can see, internal and external links have significant roles in SEO optimization. Using them correctly and implementing them in your SEO strategy can give you several significant advantages.

So, make sure to use them wisely and get the best from both worlds!