Whether you are visiting Korea or living in Korea, there are a few things you should know about entertainment culture in Gangnam. This includes Hallyu, Dae Jang Geum, Gangnam Style, taxi fares, and more!
Hallyu
During the late 1990s, Korea’s military government partially lifted a fifty-year ban on the exchange of popular culture. This paved the way for a cultural wave. The popularity of Korean pop music, movies, and dramas spread throughout the region. In 2018, Hallyu entertainment culture contributed USD 9.5 billion to the Korean economy. It has had a huge impact on Korean tourism as well.
The Korean government has been actively involved in the growth of Hallyu. It has set up 32 Korean Cultural 강남미션 Centers in 28 countries. It has also conducted PR campaigns to publicize Korean culture. It has even set up its own Hallyu-themed theme park in Goyang. This park is called K-Culture Valley and cost USD 1.2 billion to build. It houses movie galleries, restaurants, hotels, and live music concerts.
Gangnam Style
‘Gangnam Style’ is a South Korean pop song by rapper Psy, which became an international sensation in 2012. It is one of the most successful songs of all time. A few months after its release, the song has already hit one billion views on YouTube. The song has also become an international cultural touchstone.
“Gangnam Style” paved the way for Korean pop culture in the US, which is a big deal since mainstream South Korean acts were not household names. It also helped the music industry learn about what can be achieved through social media and streaming.
The song was also responsible for changing how Billboard compiles its charts. It changed how it counts YouTube views and streams. It was also a big hit in South Korea.
‘Gangnam Style’ was a big hit in the US and South Korea, which has a highly developed entertainment industry. It has also contributed to the growth of Hallyu, or Korean Wave.
Dae Jang Geum
‘Dae Jang Geum’ (Jewel in the Palace) is a Korean drama based on a historical personage. It is also a part of the Korean Wave in East Asia. The film was written by Athula Ransirilal and was a big hit in Korea. The soundtrack album of Dae Jang Geum contains the popular song “Onara”, sung by three Korean children. There are also several other versions of the song used outside Korea.
The film begins with the 강남벅시 story of Jang Geum, the daughter of a famous female physician, Jang-deok. Jang-geum is eight years old when King Yeongsan learns of her mother’s murder. She is then adopted by the Kang Duk-gu and Na Ju-daek family. The film then takes place two centuries later, in the Joseon Dynasty.
The drama was produced by the same company as Playful Kiss. It also features the same director. The same actors have also reprised their roles in the drama. The soundtrack album includes a slower version of Onara sung by E Ahn.
Taxi fares
Currently, fares in Seoul are calculated based on a proprietary algorithm. The calculation is based on traffic conditions, time, distance, and booking fees. However, real-time prices may differ from estimated prices.
The government is considering raising taxi fares in Seoul. The proposed fare increase would increase the basic fare from 3,800 won to 4,800 won. This will be in addition to the current surcharge rate of 20 percent.
The government’s new taxi fare plan is aimed at helping fix a mismatch between passengers and drivers. But the fare hike could add more inflationary pressure on the local economy. Moreover, the new fare hike may not attract new drivers to the industry.
Many young taxi drivers have 뱅뱅사거리미션 left the industry for better paying jobs in other transportation sectors. In addition to the mismatch, the government’s policy failures have also contributed to the cab shortage in Seoul.
Korea’s “soft power”
Whether it’s sports or popular culture, South Korea has taken to making its mark on the international stage. In fact, Korea’s soft power has surpassed China and Japan. But, how does Korea stack up in this nifty little concept?
Soft power is defined as the ability to influence the choices of others. Korea’s soft power is based on its cultural attraction.
The Korean government has a number of soft power examples. For example, the hologram technology developed for entertainment has real world applications. In addition, South Korea has a number of sportsmen who dominate their respective sports. In fact, the PyeongChang Winter Olympics set the stage for Korea’s soft power in sports.
Conclusion
The South Korean government has also been bringing celebrities to traditional diplomatic events. Among other things, the government has enlisted celebrities to record messages of support before major negotiations.
