Digital Transformation Methodology is a difficult task, especially in a world that is changing at a breakneck pace, such as the modern world. However, it is not only the technology that is changing, but also the businesses and, most importantly, the customers.
As an example of how we would sum up what digital transformation ultimately looks like within an organization, is Marketing and Sales having an “always-on” demand generation marketing creation engine that creates new income while simultaneously optimizing client lifetime value that will benefit your demand generation company.
Your customers anticipate that you would provide them with a great, frictionless customer experience. If you’re nodding your head, the only thing that’s missing is a toolbox that outlines all of the areas and efforts that will be required to achieve this “new normal” as a cross-functional group.
D3 Methodology
This methodology was designed specifically for marketing executives to prioritize and identify the most important revenue-generating initiatives in their company. If you’re looking for a way to educate your entire company on what Marketing is all about and how it contributes to revenue, this is a great tool to employ. As long as you don’t mind if they think you’re just a bunch of slackers who send out emails, do virtual events, post on social media, and throw unqualified leads over the wall to your sales team.
This methodology consists of a planetary system made of three gears which are essential for a great d3 marketing strategy.
Demand Creation
Demand creation encompasses campaigns aimed at raising awareness and encouraging participation, with a primary focus on lead and account acquisition. It is at this phase that you will establish and begin to build a solid relationship with your next prospective consumer by offering relevant content and bringing value to their experience.
The goal of demand generation is to get people interested and to fill the top of the demand funnel with customers. Campaigns that use many touchpoints and several channels to deliver relevant and timely material are part of this strategy.
It also comprises a wide range of inbound and outgoing material, all of which is tailored to your audience’s needs and preferences.
Having a well-designed and user-friendly website is essential for promoting your products and services in-depth, providing educational information, and providing supplementary content.
It is essential to have contact forums, phone or chat, or a demo request for consumers and prospects to get in touch with you.
When it comes to your company’s growth, demand creation is all about bringing in new customers. In addition to those with whom you do not already conduct business. You must be aware of your target audience. You have to know what the content is and make sure to do so in a way that is both entertaining and instructional as well as informing.
Demand Management
Demand management, on the other hand, is concerned with bringing in net new customers by filling the top of the funnel with interested parties. In the center of the sales and marketing funnel, demand management focuses on converting prospects into customers.
Implementing an integrated sales and marketing lead management framework is the key to successfully managing demand. This is critical in order to keep departments on the same page.
You will be able to focus your efforts on the most qualified and interested customers this way.
In addition, companies use lead nurturing as a means of expanding their relationship with potential customers as part of demand management. As a result, the sales staff has access to better-qualified leads and accounts. Through active intentionality, demand management enhances the bond between you and your qualified prospects.
Enable your sales and marketing teams to ensure that your prospects receive a steady stream of content that is tailored to their individual needs. Improves sales conversion rates by allowing them to make better judgments.
Demand Expansion
It reflects the level of engagement and growth that you must achieve with your installed base. It is the third dimension of effective demand generation since it helps you accomplish year over year sustainable revenue growth, which is the goal of every business. Demand generation and management, on the other hand, necessitate integration between marketing and sales in the case of demand expansion. Womxn.
Marketing collaborates with the customer success team. To delight and develop the consumer relationship from the moment they arrive. Companies with high levels of customer satisfaction realize the significance of customer success teams. Additionally, different resources are often designated to work on customer acquisition while others are designated to focus on customer expansion.
The Bottom Line
Besides knowing all this information, strategic and operational resources must be supported by a well-defined organizational structure. Both strategic and technical abilities are required, as well as a well-integrated marketing and sales operation component. There are many of our clients and larger businesses that have merged these two functions into a single revenue operations function, but in either case, having the right people and having a focus on revenue creation are critical.
