Being a lawyer and helping others gain the justice that they can’t get on their own is a truly magnificent experience. It is like you are helping them cope with their daily issues legally. But it is known for a fact that to survive in this hostile financial environment. Every law firm needs new clients for its business to prosper and grow further. Lawyers need good SEO to survive the financial tide, and while there are a plethora of methods available on the internet, none of them come as mighty as SEO.
Ranking at the top of SERPs is the dream of every business professional, and it plays a vital role in the survival of a business. That is when Law Firm SEO comes into play, which can revive the dying business and can turn the losses into profits. Below mentioned are some of the main reasons why lawyers need good SEO.
1. More website traffic amounts to more clients.
To be clear, SEO means driving an influx of organic traffic to your website. This means that with the help of proper SEO, you will get more phone calls to your office, and in turn, the overall conversion rate will be better. According to research done by Google Legal Services, every two out of 5 people who visit the websites of the legal service have some sort of query in their minds and are ready to take some kind of action. All of this means that if you have done better SEO and your website is ranking in search results for the necessary legal terms, you will get more calls, and it will serve as a business booster for you.
2. Everyone else is doing it.
If the above-mentioned reason was not enough for you to pay attention to SEO, then you should know that your competitor who lives just around the corner is already investing in SEO. As we know that every SERP page accounts for only ten results, so if you are the top scorer and are ranking in the first position, it means that you will get more clicks than the one who is ranked in the second or third spot. For your knowledge, let me provide you with the fact that more than 75% of searches die on the first page of Google, meaning that if you haven’t grabbed the top 10 spots, you won’t be getting a single visitor on your page.
3. Your website will be more engaging.
If you aren’t doing SEO, the bounce rate of potential customers might be skyrocketing, which means that all you have to do is invest in a good SEO strategy to make your content more engaging and rank only for those terms that people are searching for.
All of this will help you in attracting all the potential customers because they will get all the necessary information once they visit your page and will convert better. With the help of SEO, you can boost the reach of your content significantly. That means all of the useful content available on your site is more likely to help the maximum number of people, and some of them can end up contacting you for further queries or handling any legal matters for them.
4. It adds credibility to your business.
SEO plays an important role in assessing the needs of your audience and then formulating the plans to meet their needs and expectations. This means that not only does it provide solutions to the problems of your intended audience, but it also adds a taste of credibility to your business and that, in return, reduces bounce rate, which eventually means better rankings in SERPs.
Also, people tend to trust a law firm more which ranks well compared to other ones that don’t appear on the first page of the search engine result page.
5. Maximum return on investment
If we talk about the competition among Law Firms, anyone can note that the market is saturated and the competition is running tight. One single mistake could topple years of effort. But worry not as better SEO practices and staying committed to the goal can help you get ahead of your competitors, and that too without breaking the bank. When compared with other modes of traditional and digital marketing, any law firm is intelligent to note that SEO is the only cost-effective marketing strategy that can provide higher rates of returns on investments.
Most law firms believe that SEO is not necessary because they feel that they have a constant stream of work, but if they are thinking about expanding their business, they should involve SEO in their business expansion strategy. Law Firm SEO is mandatory for lawyers because everyone else in the game is already doing it, and if you don’t pick up the pace, the chances are that you will soon be out of the game.