Push notifications are a way for companies to communicate with users and get them engaged, but not all apps use them well. For example, many brands have created annoying push notifications that communicate information that isn’t relevant or interesting to their users. However, if done correctly, these messages can be highly effective in getting people to engage with your brand on their phones. In this article, we’ll look at push notifications and why they’re important for marketing (and not just for gaming apps).
A brief history of push notifications
If you haven’t been keeping up with the latest mobile marketing trends, push notifications are a way to reach your customers when they’re not using your app. But what are push notifications, exactly? They’re simple messages that appear on users’ phones, alerting them to new content or offers in your app. You can use them for tons of different things: getting people back into an app after they’ve left it, offering special promotions, encouraging repeat visits by reminding users about features they haven’t tried yet, or letting users know when those features are available).
Push notifications have become increasingly popular over the last few years, with some estimates saying that nearly half of all apps use them as part of their strategy for marketing and customer retention.
How are push notifications used?
Push notifications are used for a variety of purposes. They can be used to drive traffic to your website, increase sales, and even drive user retention.
One common use case is driving traffic from push notifications by sending users an offer or discount through a push notification. For example, if you’re a clothing store and you want to send an offer for new arrivals at the store, you could send that through a push notification on their mobile devices when they are near the store location or when they visit one of your other locations (if there are multiple locations). This way it feels like it’s coming directly from the store itself instead of just sending out an email or text message with this same information.
What makes push notifications effective?
The reason push notifications are so effective is that they are timely, personalized, relevant, engaging, and actionable.
Timely means that a user will see the notification at a time when they can best use it. For example, if you send a push notification to someone while they are on their way to work or school then they will likely not be able to act on it right away because they need to focus on driving or being attentive in class. On the other hand, if you send them a push notification while they’re at home then you’ve given them an opportunity for quick action since there is no pressure from other activities competing for their attention.
Personalized means that each user receives only those messages which apply specifically to them (and their interests). This allows marketers more flexibility than traditional media such as print advertisements where entire audiences may receive identical messaging regardless of whether or not it applies specifically to any one person within said audience
Push notifications are a proven way to boost user engagement and retention
Push notifications increase user engagement and retention, as well as other metrics. They’re also a great way to drive conversions. Here are some ways you can use them in your marketing:
- Reengagement
- Retention
- Engagement
- Conversion
In conclusion, push notifications are a great way to engage with your users and keep them coming back for more. The key is to not abuse the feature; you want your users to feel like they’re getting something valuable from your app or website, not just being bombarded by ads. If you can strike that balance and thoughtfully use push notifications, it will pay off big time.
