IMG Source: Wikimedia
Having an SEO-friendly website is not only a recommendation – it’s your obligation to adopt the best web design practices, so you can incorporate the SEO strategy accordingly.
What’s in a great SEO strategy? It usually includes on-page and off-page optimization, local SEO implementation, and properly tailored web design solutions. It seems like a complicated thing to do, but the truth is that if you find an all-inclusive agency, you can easily implement all these requirements.
Let’s say you have an eCommerce business based in Long Island but also own a physical store. Sometimes you need to work on your online presence to attract potential customers to visit your store.
What do you need to do as a business owner? Do you need to pay Google to put you on top of the first page? Or is there some more elegant way to gain those ranks organically and perform great on search engines?
You can try and implement the SEO and web design standards yourself or hire an SEO and web design Long Island agency to help you with your strategy.
When you have the right people by your side, it will be easier for you to optimize your website for search engines in many ways, such as:
1. You Have to Publish Relevant Content
Content writing is more than turning your thoughts into words. The goal is to provide value with every sentence you write. Recently, Google upgraded its EAT guidelines. EAT means Expertise, Authority, and Trust, and now, they added another E at the beginning, which means Experience.
So, you must determine your niche’s specific and relevant keyword phrase and build a strategy around it. Knowing that you want to build your business locally first, you’ll have to add a location to the keyphrase to determine how searchable it is.
For example, what would you do if you needed to find a web design company around you? Let’s take the same example with Long Island.
You’ll probably explore queries like Long Island web design company, SEO and web design Long Island, or similar variations.
So, when you understand the intention and keyphrase form, it becomes much easier to conduct proper keyword research and provide content that meets the new EEAT standards.
Note: Regular content re-optimization is great for your content strategy. You can research more relevant keywords or add internal and external links to enhance relevancy. It works like a charm and brings excellent results. Try to re-optimize specific pages or blog posts every few months, especially when they face some traffic drop.
2. Pay Attention to Website Data
Sometimes, your website data can tell you more about your SEO performance than you can ever imagine. You can take Google Analytics as an example because it counts your page visits, unique visitors, page views, average time spent on pages, and even bounce rate.
Google Search Console reports the most important issues and ranking status, so you can check on what to improve and how to enhance your overall performance.
Social media data can also be helpful when looking for answers to why some content pieces rank quickly but others won’t even appear on Google for weeks.
3. Clear and Intuitive Website Design
Your website design must be responsive and mobile-friendly. It’s a must nowadays because Google often uses mobile-first indexing and won’t index websites with no mobile-friendly version.
Search engines also won’t rank websites with messy designs with too many elements added to the homepage. Things get worse when the navigation is poor because you tried to make your website look attractive.
Sometimes, simple design and intuitive navigation will do more for indexing and ranking than all those plugins and design extensions you try to use. Interactive elements may slow down your website speed, which is also a bad SEO signal for search engines.
What can you do? Do you have to try and fix these issues alone?
We will repeat the same example we mentioned at the beginning. Try to find a reliable local (or even global) SEO and web design agency, so you can incorporate all the needed changes to your site. The Long Island web design services are here for you, waiting for you to immediately reach out to them and improve the site’s design.
4. Don’t Run Away from SEO Tools
We can’t skip using the popular SEO tools, even though most of them simply indicate how our optimization goes. Google Analytics is free when you have a website, as well as Google Search Console.
If you have a WordPress website, you can use the plugin named Yoast SEO, which is paid, but the free version will work just fine as an SEO indicator.
If you want to pay for SEO tools, you can consider the following:
- Screaming Frog to help you resolve the issues with broken links and duplicate content
- SEMrush for advanced keyword and backlink research
- Ahrefs for efficient competition analysis, rank monitoring, and keyword exploring
- Moz, which is an SEO software assistant that helps you generate qualified traffic
You don’t have to use them all. Just find the ones you really need to avoid ineffective costs.
As a result, you have more control over your strategy implementation, and you can easily detect if something doesn’t go as planned. These (or any other) SEO tools will help you track down your overall performance and revamp the current strategy if needed.
As you can see, we have offered you four quite extensive, direct, and specific tips related to SEO ranking. If you carefully follow our advice, you will really succeed in building a strategy that will turn your website into an advanced means of communication with customers and an interested audience.
And don’t forget, SEO is a long-term process that may require a lot more patience than knowledge and skills. Success with SEO doesn’t come overnight, and it’s built along with your authority and relevance. And don’t forget that it helps you to be even more successful in your work and improve your current strategy for better results.