Shopify is one of the most popular eCommerce platforms out there. It has established itself as a leading platform for online businesses. And when you think about it, it’s not really that surprising. Shopify development is not that hard and it provides an easy-to-use platform with slick designs and impressive built-in features. But no matter how many tools you use or how good your website looks, you won’t get any revenue without enough traffic. And while one of the best ways to raise your rankings in search results is by paid advertisements, there are still many free options that can help get organic traffic.
How to Get More Organic Traffic on Shopify
1. Use Multiple Sales Channels
Many online users stick to one or two channels they are most familiar with. This means you’ll most definitely lose a lot of customers if you present yourself only on one platform. To receive more organic traffic, you have to use multichannel selling methods. For example, you can promote and sell your products on social media platforms like Instagram and Facebook, use Pinterest to inspire potential clients, or perform Shopify Etsy integration to drive more traffic to your platform.
The more channels you use, the more chances you have to get organic visitors and increase your reach.
2. Optimize The Loading Speed Time of Your Platform
Websites with low speeding times can cause a real disaster for your business. They are not only highly irritating for the visitors but also can lower your ranks in search engine results.
There are some tactics you can use to improve your page loading time:
- Choose simple and light design templates
- Remove applications and plugins that may slow down your page
- Avoid having too many high-quality images on your pages
All these techniques will not only get you more organic traffic but will also improve your user experience.
3. Create Unique Page Titles and Meta Descriptions
Meta descriptions and page titles are crucial if you want to have good rankings. If you keep them unique and clear for every page, Google can understand your website better.
The title tags and meta tags should include the keywords related to your products and overall content. These descriptions help search engines understand that your website is relevant to the user’s inquiry. Don’t hesitate to hire a content writer that will take care of this section of your store. As a result, you will appear in the top results and drive more traffic.
4. Start Blogging
Content is king. It is the universal truth in the SEO world and applies even to eCommerce businesses. Valuable and quality content will reach users one way or another – even if it doesn’t work right from the beginning. Fortunately, Shopify has a whole feature that allows blogging inside the platform. So you can start simple and write around exciting topics for your potential customers. This will not only drive organic traffic but also increase ROI.
Final Thoughts
Shopify is one of the most popular eCommerce platforms for a reason – it’s easy to start, easy to design, and coordinate. However, it’s not a magical tool that will skyrocket your business and help you earn money right away. You need to work on your Shopify optimization for it to drive more organic traffic to your website. Only after that can you hope to increase your revenue. Luckily, the tips mentioned above will ease the whole process of optimization.
