To say the state of Texas takes up a metric ton of space would be an understatement to say the least. Certainly, you will see this on a map. But here is a great visual for you – there is a ranch within the state larger than the entire state of Rhode Island! If that fact does not put the size of Texas in perspective for you then you might just be out of luck. But based on the title of this article, a dead end is not good enough for you. Whether it is Houston billboards or online advertisements in Dallas, there are many options at your disposal. Therefore, let’s dive headfirst into which cities in Texas are best to advertise in and why that is the case.
Houston
To stay on the topic of size for a moment longer, the city of Houston is the largest Texas has to offer. With a population north of 2 million, advertising in this city will give your business access to more eyes than any other in the state. Of course, this is only possible if you take advantage of all that Houston boasts. Between Midtown, the Museum District, and the numerous suburbs, there really is no shortage of areas you can choose from. On top of this, you will want to ensure your plan of action has accounted for the unique aspects of this city.
Austin
Speaking of unique cities, Austin tops this list. In fact, many within the city use a promotional slogan to back this up – “Keep Austin Weird.” This is not some marketing ploy as you will see most businesses placing these words front and center within their establishments. Like it or not, this idea is ingrained in Austin culture. The people here want their city to stay unique and they have made it their mission to do so. This reality can be used to your advantage if you play your cards right. Perhaps your business is an idea totally your own with no true rival. Your services or products cannot be found elsewhere. If so, then Austin is just the city for your advertising needs. Though, the vast diversity here also makes it wonderful for advertising of all kinds.
Dallas
Before moving on to the perks of advertising in Dallas, you should be made aware of the lack of state income tax in Texas. As crazy as that might sound, it is right! You do not have to pay income taxes to the state. When it comes to your business’ bottom line, better news could not be had. So, if Texas is on your mind from an advertising perspective, this is an additional arrow in your proverbial quiver. But back to Dallas for a second.
This city is alive in a way that others in Texas are not. That is no slight to the other cities within state lines. Rather, it is a commendation of Dallas itself. See, much of this city revolves around the sports teams which reside here. The Dallas Cowboys, one of the largest sports franchises in the world, is one of them. Throw in one of the best highway systems in the country and you can probably begin to make sense of why this city is so great for advertising.
San Antonio
Advertising itself can be broken down in a multitude of ways. But many prefer to think of it as a simple numbers game. If this idea resonates with what you are trying to accomplish with your own advertising, you may want to consider making your presence known in San Antonio. Why? Well, for starters, it is the most visited city of any in Texas. Talk about the potential for new consumer interest. Then, there is the Fiesta San Antonio, a yearly festival which regularly hosts over 3 million people in just 10 days of action. Truthfully, you will be hard pressed to find a concentrated group of people elsewhere in the state at any other point. Assuming you are ready to make a splash, look no further than the city of San Antonio.
To kick things off, the size of the entirety of Texas was briefly mentioned. Seeing as it really is enormous, it seems appropriate to mention it one final time. The cities mentioned above could prove to be excellently suited to sustain your advertising efforts. But, given how many more cities there are in Texas, you may want to do a little more digging until you come across the perfect place for your company to continue to grow.
