We’re living in a digital world, where social media is an integral part of our daily lives. Social media is not just for the young and hip anymore. You can now see respected car accident attorneys trending on social media like https://www.lemgarcialaw.com/.
Many lawyers, especially solo practitioners and small firms, have decided to get on board as well. So it’s no surprise that a growing number of law firms are using social media to market and advertise their law practice and increase their client base.
Why Social Media?
Social media is a great way for attorneys to stay up-to-date on current events, connect with peers and colleagues, and share their expertise with the public. A few simple steps can help lawyers use social media to their advantage.
A lawyer’s online presence is critical to attracting new clients. Potential clients will research your background online before they hire you, so lawyers who don’t have a website or a strong social media presence could be missing out on potential business.
Social media also provides excellent opportunities for networking and sharing information. There are many lawyer groups that get together on Facebook or LinkedIn to discuss issues and stay current on legal trends. Finally, social media provides the opportunity to promote your services in creative ways that other forms of advertising don’t allow.
Going Social
In addition to LinkedIn, which has become a major networking hub not only for lawyers but also for anyone in the professional world, there are other platforms that can be helpful in promoting your legal practice:
Twitter – Twitter users have 140 characters (including spaces) to get their message across; this means you can get a lot more done in a shorter amount of time than you could using other platforms. Twitter allows you to post links to your blog, website, or even YouTube videos—you can even send direct messages to potential clients.
TikTok – First of all, TikTok is a great way to showcase your expertise in your field without being too serious or stuffy about it. Many lawyers have tried to use Instagram stories or Facebook Lives as a way of showcasing their expertise but have probably found that these platforms don’t lend themselves well to this type of content.
In fact, in the past couple of years, TikTok has become a force to be reckoned with in the social media space. It is estimated that 1 billion people use this app every month and it is one of the most popular apps on the market. If you haven’t heard of it, TikTok is a Chinese video-sharing app that allows users to upload short videos (ranging from 15 to 60 seconds) that are set to music. Users can apply filters, sounds and animations to their videos. There is also an option for live-streaming, which can be as long as 4 hours.
While TikTok may not seem like a social media platform that many legal practitioners would benefit from using, and while you may be thinking that using this app will feel akin to learning a new language, there are actually quite a few benefits you could reap from using TikTok in your law practice.
Youtube – Youtube is one of the most popular social networks in the world, with a current count of over a billion users. With this number, it is no surprise that Youtube has become an important platform for marketing and advertising. Because of the immense popularity of Youtube, it is only natural that you would also want to use it for promoting your legal practice.
Another benefit of Youtube is you can promote your legal practice without having to spend money. There are plenty of ways for you to get your videos out there and make it easy for people to view them.
The Benefits of Social Media For Your Law Practice
There are approximately 1.1 million active lawyers in the United States, and the number is growing day by day. With so many legal professionals out there, it’s vital for lawyers to establish themselves as experts to attract new clients and become successful. Below you’ll find the benefits of Social media for your legal practice:
Building Reputation and Credibility
Social media is an excellent way to build your reputation as a legal professional, but it requires an understanding of how to use these tools effectively. Social media platforms offer several key benefits for attorneys. It helps them find a good balance between professionalism and personality, which enables them to better connect with their clients. Moreover, social media channels allow lawyers to showcase their expertise and establish their authority in the legal field
It’s free.
Unless you hire an outside entity to handle your social media accounts, there’s no cost associated with creating a profile on Facebook or Twitter. With those kinds of savings, it’s worth giving social media a shot at least once.
Client Connection
You can stay connected with clients and colleagues. Social media has a reputation for being less formal than face-to-face interactions, but that doesn’t mean it’s not valuable for business purposes. Your social media profiles are great places to connect with current and past clients, as well as other attorneys. You can use them to share relevant information that could be useful to others in your field.
Takeaway
Ultimately, incorporating social media into your law practice offers a number of benefits that you would be remiss to ignore. In its most basic form, this type of publicity helps attract new clients and build your brand, while also showing off your expertise as an attorney. You might even be able to use social media on behalf of specific cases in order to drum up support. Even if you need to hire a professional to handle this aspect of your business, you are maximizing the resources available to you by taking advantage of these benefits.
Author Atty. Lem Garcia
Lem Garcia founded Lem Garcia Law in 2014. It has become one of the fastest-growing and most well-respected personal injury law offices in Southern California, having recovered millions of dollars for clients. He received a journalism degree from California State Polytechnic University in Pomona and loves to share personal injury law with the world via the social media platform TikTok at over 20,000 subscribers.
