Today, consumers make use of the internet to look for products and services they need. This means that if you want them to become your customers, your company needs to appear in Google’s SERPs for the phrases and words they are searching for.
However, this is something that does not happen by chance. This process is known as SEO or Search Engine Optimization. One of the most important elements of SEO is keywords, which are often used to attract new customers. In this article, we will talk about what keywords are and how can you find the right keywords for improving your ranking Google.
What Are Keywords?
Before we get into the gist of this article, let us first understand what they are. The primary goal of Search Engine Optimization is to rank your company within the first few pages of Google’s search results. The phrases and words that are used to rank your online platform are known as keywords.
Keywords are often used for various other platforms as well, like Amazon SEO, Facebook SEO, etc. There are various factors that can help your site rank well on all these sites. The important goal of SEO is to identify keywords your potential consumers will use when they are looking for particular products and/or services.
How To Pick The Right Keywords For Your Google SEO?
Here are some tips that can help you find the right keywords to achieve a higher ranking on Google SERPs.
1. Understand The Search Intent
Understanding the search intent will help you identify the keywords that you can select based on why people search. They can be categorized into three types:
- Commercial: The want to make a purchase
- Informational: Researching a subject/topic
- Navigational: Wanting to find another website or webpage
This means that you will have to think like your customer if you want to find the right keywords for the best results. For instance, searches on Google like ‘buy low-cost heater’ are different from ‘broken heater’; the former is commercial while the other is informational.
Overall, you need to look for content that can be placed on all three categories and complete it with a CTA (Call to Action). The keywords need to be such that they can target different web pages and/or landing pages dedicated to those specific words/phrases.
2. Analyze The Types Of Keywords
There are three types of keywords, which include:
The head keywords are the ones that do not exceed more than a word or two. They will offer millions of results on the search pages. For instance, even something as simple as ‘birthday cards’ will have more than 1.17 billion results.
Body keywords tend to be a bit longer and can range up to 2-3 words. For example, ‘mother birthday cards’ will have roughly 2-3 million results.
Lastly, long-tail keywords exceed more than four words and provide more focused results. In most cases, you need to learn how to use these keywords.
From the above, you may have guessed that getting a good rank for head keywords is difficult. While writing down a long tail keyword is not easy, coming up with one can be very rewarding.
3. Make Use Of Keyword Planner Tools
One of the best ways to come up with great keywords is to make use of various free or paid keyword planner tools. For instance, Google’s Keyword Planner tool can be used for free and you will be able to understand keywords that will work and those that don’t.
Then, there is another keyword planner tool called www.olifantdigital.com where you will find keywords and the number of times they have been used over time. This service will also provide you with a list of other related keywords and phrases with traffic counts.
When you are planning your advertisement campaign, you can make use of these keywords. Additionally, you will also be offered some phrases and words that will work well with your SEO strategy.
4. Use LSI To Refine Your Keywords
LSI or latent semantic indexing means word association. Google makes use of LSI to provide you with related results based on context. In short, Google will try to understand what you are trying to say via the used keywords.
You can try it out for yourself – head over to Google and start typing a word. You will see an autocomplete menu that will show you a list of results based on the related keywords. As you add another word, the phrases will change. This happens because Google will start identifying other sentences or phrases as the long-tail keywords keep growing. Additionally, other related searches will be shown at the bottom of the screen as well.
You need to make use of these associated or semantic words to keep refining your keyword list. Even Google states that identifying such keywords can help you use them beneficially.
5.Use Keywords And Matching Media
It takes special skills to add relevant keywords to your content. However, there are some brands that will keep adding random keywords and hope for the best. Hence, Google starts identifying such spam-filled pages and will either rank them extremely low in the SERPs or even remove them.
Hence, it is important that you make use of the right keywords and other related phrases over the content. If you do not use the right keywords, then all your hard work will be wasted. You can also add the right media with the keywords, which will help you achieve a higher rank in the search results.
There are various tools that can help you achieve this. SEO is all about providing articles, insightful blogs, and good copy that are great to read as well as help your site rank higher. This is something that needs to be done from the start.
From the above, you will be able to come up with the right keywords so that your website will rank higher on the search result pages. If you have any questions, feel free to drop them in the comment section below.