Introduction
College students are the most targeted demographic on the internet. They have a lot of choices when it comes to communicating with brands, and they’re willing to share their email addresses with anyone—not just your company. If you want to build a College email list for your business or event and generate leads, this guide will teach you how!
1. Make signup forms easy to find.
You want to avoid making people scroll through pages of your site to find the form. Instead, make sure you don’t hide the form behind a button or link that only appears after clicking on another page. Also, don’t make it too small—people should be able to see it without having to zoom in on their computer screen.
When you’re designing your signup form, keep in mind that it’s going to be used by lots of different people who visit different pages on your site (for example, registration pages). This means that each visitor has different needs and expectations for how easy it should be for them to complete their desired action (in this case, signing up).
2. Keep your registration forms short and simple.
When it comes to email list-building, you want to make sure your signup form is short and simple. Keep the form to one page if possible, and keep anything else on the page (like a description of what you do or how much money your company makes) there for reference only. If you can’t get rid of all unnecessary content from one page—or at least reduce its size—the chances are that people will find themselves scrolling past important information before they even know what they’re missing out on!
Remember: If people have trouble finding what they need on your website or landing page, then they won’t give up looking until they’ve found it! This means that even though having more than one link might seem like an obvious improvement over just having one big link across multiple pages/sections (which could be hard as well), don’t hesitate when adding another link because “it’s just going straight into my inbox.” Instead, think about ways in which those links could benefit other parts of the site while still being helpful overall–for example: making sure there aren’t any typos, adding keywords related specifically to specific topics, etcetera.
3. Determine the best fit for your signup form.
The first thing you need to do is determine the best fit for your signup form. Here are some common options:
- Pop-up forms are great for collecting email addresses when people visit a website, but they can be annoying if you want people to sign up for a period of time.
- Slide-ins give visitors and opportunity to subscribe later, but they’re much less likely than pop-ups to get clicked on or downloaded by users who don’t want anything from you right away.
- A landing page gives visitors a chance to subscribe at any time, but it takes longer than other forms because someone has to click through multiple pages before they can register—and many people won’t bother doing that unless they already understand what kind of content will be coming from your brand in the future (and trust me: most students don’t)
4. Tell people what they’re signing up for.
When you’re asking someone to sign up for your email list, it’s important that you clearly state what they will get in return for doing so. If the value of your emails isn’t clear, then why should anyone bother?
The first step is to think about what exactly makes sense in communicating through email marketing and social media channels. Your audience may have very specific interests or needs that aren’t necessarily shared by everyone else on the planet; therefore, it’s helpful if you can tailor your message accordingly. For example:
- If I’m writing an article about how much money I spent on groceries last month and want people who are interested in similar topics (e.g., food) but don’t follow me on social media yet still want access to my content regularly, so they don’t miss any updates when new posts go live every week–I’ll make sure there’s some kind of signup form at the end of each post where potential readers can opt-in easily.
Make it possible for people to choose their level of commitment.
One of the most common mistakes that email list-building companies make is forcing people to sign up for an email list. This can be a big problem because it’s not something you want to do, especially if you’re just getting started in your business and don’t have much traffic yet.
The best way to avoid this issue is by allowing people who want more information about what you offer or how they can get in touch with you on their own terms. That means giving them options—for example, allowing them to choose between several different price points for subscriptions or even allowing them the freedom of choosing whether or not they want any emails from certain companies at all (especially if those companies are competitors).
5. Make sure you’re clear about privacy policies.
When you send an email to your list, it’s important that you’re clear about the privacy policy. This is a good idea because otherwise, people might think that their information has been breached and contact you about it. You also want to make sure your privacy policy is easy to find and understand. If not, then people may not read it or even pay attention when they do read it.
Make sure that the content of your email reflects this commitment: “We value our customer’s trust in us” or something similar (but more formal). That way, anyone who sees this information knows exactly what they are signing up for when they click on one of those links in their inboxes—and hopefully also why they might want to do so!
Always be testing and improving your signup forms.
- Always be testing and improving your signup forms.
- Make sure you are tracking the right metrics.
- Use analytics to help you improve your signup forms.
A/B testing is a great way to test variations of your email signup form, such as wording or colours. It can also be used for other aspects of your website, such as product descriptions or even blog posts (more on that later).
Email is the most popular communication method for college students.
Email is the most popular communication method for college students. Other popular methods include social media, text messaging, and instant messaging. College students use email to communicate with their professors, classmates, family members, and friends. Email is also an effective way to keep in touch with people who may live far away from you or who are now living overseas because they can still send messages back home through this medium!
Some people will never give you their student email addresses. But you can still reach them!
Now that you know how to find email addresses, it’s time to figure out how to send them emails.
- Social media: This can be a great way to reach out directly with a personal touch. Just make sure not to overdo it! If you have 50 followers on Facebook, don’t send out 50 messages at once (unless they’re all about the same topic). Be thoughtful and strategic in the content of each post—you want it interesting enough so that people will want more information from you, but if there are too many ads or posts that aren’t relevant at all, then they might just unsubscribe from your list instead of opening any messages sent by you.
- Online directory: Some schools have online directories where alumni and current students can sign up for updates from their university via email address book style lists (like Amazon Prime). This is an easy way for someone who has signed up for this service before seeing an opportunity where we want them engaged again later down the line when something comes along related directly back towards both parties involved here today – meaning, either way, it works well depending on what works best based upon circumstances surrounding any given situation being discussed here today.
6. Increase your list with a variety of email signup forms—including pop-ups and slide-ins!
Pop-ups are a great way to capture emails from people who are already on your website. Once they’re there, pop-ups can be used to remind them about your event or offer them a discount code for an upcoming product. Slide-ins are also effective, but they’re most effective during the registration process when you have no ties with the person and can create a new email address or profile without requiring additional work on their part of them.
The key here is making sure these forms are easy to find and simple enough that anyone can understand how it works—and not too complicated so as not to confuse potential customers!
7. Retarget your website visitors through Facebook ads and Google remarketing ads.
Retargeting is an effective way to drive traffic back to your site and convert them into customers. It’s also a great way to get started with email list-building because it allows you to build awareness of your brand while giving you access to those who have shown an interest in what you have to offer.
You can set up retargeting on Facebook by following these steps:
- Go to Ads Manager > Create Campaigns > Create ad group
- Select Interests as the audience type (e.g., “people interested in restaurants”)
- Choose an objective that matches the goal of this campaign (e.g., “Get new customers”)
Track your progress with the right metrics and continually improve your strategies based on results!
Tracking your progress is key, so you can make sure that each step of the process is working as intended. Here are some things to keep track of:
- How many people sign up for your list? This metric should be obvious, but it’s easy to overlook when you’re focusing on other metrics like open rates and click through.
- What are the engagement rates for each subscriber group (e.g., women over 50 years old)? If there’s no difference between groups, then maybe this isn’t a compelling audience for your college email list.
- How many times does someone unsubscribe from your emails after receiving them? This can be valuable information if users aren’t finding value in what they’re getting from their emails—so make sure that any changes made in terms of content or design will improve their experience with future emails!
Conclusion
We hope these tips will help you create an email list with more students and make your college marketing efforts more effective. Remember that a well-targeted email list is the cornerstone of any successful college marketing campaign. So if you’re struggling to get started, give us a call today! We offer free consultations on how we can help get your marketing off on the right foot.
Author Bio
Robert Thomas has been a Marketing Strategist for more than a decade. He is a full-time marketing strategist working in SchoolDataLists, a company that provides education industry data for businesses. Robert has been part of the research of the education industry market for the past five years.
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