Marketing automation is a technology that manages marketing processes and multifunctional campaigns across multiple channels, automatically. Nowadays, automation is a necessary step in business. You can also automate most of your workflows using the Andcards platform.
As for automation of marketing.
With social media automation, businesses can target customers with automated messages across email, web, and social. Messages are sent automatically, according to sets of instructions called workflows. Good automation tools help you to identify your audience, design the right content, and automatically trigger actions based on schedules and customer behavior.
Here are 4 marketing automation strategies that you can implement today.
Four strategies that can help to grow businesses of any size
1.Capturing the attention of potential leads or customers
Before a conversion takes place, automation can be used in a few ways to make potential leads or purchasers aware of who you are, what you’re offering, and why you’re better than the competition. If you run an eCommerce website, don’t forget to add the admin panel which will help you better manage and take control of different processes. This way, you will easily provide customers with a great experience.
Although automation may not seem as useful at this early stage compared to its place during the actual decision-making process, there are still plenty of time-saving opportunities here to explore.
2. Automate with tools like HubSpot, Customer.io and other
- HubSpot is a marketing tool with the goal of turning outbound leads into inbound ones. It’s perfect for content marketing. Their Starter package is $45 a month for all the free tools plus simple automation, conversation routing, and email support.
- Customer.io. This marketing tool integrates with your mobile app or website so you can see data in real-time and triggers actions by adding predefined rules. Basically, it makes personalized messages simple.
3. Leverage marketing automation in list segmentation
There is a lot of information you can obtain from your leads. When you’re armed with this information, you can group your leads into different segments. Making a list segmentation can be done manually but this takes a lot more time.
With email marketing tools like AgileCRM or Active Campaign, you can achieve list segmentation easily and determine the content to send to each list.
4 . Automate team collaborations
One of the biggest problems that can occur in a workplace is a communication gap. Even before you gain customers, many departments are unable to get information across to other departments without hitches.
Today, with the use of automated marketing software, you can make all the information about a customer available to every department. This makes it easier for every department and team to interact with the customer.
Marketing automation strategies can help businesses of any size achieve their key marketing goals and enhance profitability.
So, if you have automation in place already, take a look at what you’re sending and how it’s performing and if you’re new to automation, look for the immediate gap. Get out and do it.