Augmented Reality and Virtual Reality – AR and VR, respectively, have gained immense popularity in recent years. A huge number of applications for educational, entertainment, commercial and other purposes are being developed, and all this is happening on a par with the digitization of business.

The main impetus for the development of these technologies was the coronavirus epidemic – businesses began to actively move to the online format, so there was a need to improve content for interactive interaction with customers. VR apps allow users to immerse themselves in an artificially created environment. AR brings new dimensions to the real world by adding layers of information on top of the physical environment that can be viewed on an Android or iOS device.

What is React 360?

React 360 is a library that uses many of React Native’s features to create virtual reality apps that run in your web browser. It uses Three.js for rendering and comes as an npm package. By combining modern APIs like WebGL and WebVR with the declarative capabilities of React, React 360 helps streamline the process of building cross-platform VR experiences.

How to Embed VR / AR in Your App or Website?

VR provides developers with the ability to embed 360-degree VR images and videos into websites for display on desktops and mobile devices. AR, in turn, is also used in a wide variety of industries: real estate, interior design, cars and transportation, healthcare and medicine, education, games, advertising and others. VR / AR can also be embedded in native Android and iOS apps.

Let’s consider how VR / AR is implemented on your website or mobile application.

AR value for a website or app

Augmented reality will be a valuable addition to many existing web pages. For example, this technology can help people learn from educational sites and allow potential buyers to visualize items in their home while shopping.

AR technology allows users to place a life-size image of an object as if it were in fact. Once placed, the image remains on the selected surface, is sized as if the actual element were on that surface, and allows the user to move around, as well as move closer to or further from it. This gives viewers a deeper understanding of the subject than is possible with a 2D image.

Virtual and Augmented Reality as Ways to Improve the Application

Virtual reality is a more complex technology, for access to which you need to use additional devices – glasses, helmets, special gloves. While AR can only provide visual and auditory experience, virtual can send signals of tactile sensations – it all depends on the complexity of the presented program for interacting with the user.

VR technology can and is already being used in gaming and entertainment applications, medical, educational, commercial and even military programs. The first stage in the development of this technology was observed back in the 60s of the 20th century, when special virtual reality helmets were developed for the military. True, at that time it was still not a full-fledged virtual reality, since, based on modern definitions, it looked more like augmented reality.

An interactive experience that takes the real world as a basis and is supplemented by various stimuli – visual, auditory, projecting objects and sounds – and is augmented reality in its purest form. However, AR can affect other senses as well. In any case, AR technology adds perceptual information to the user’s perception of the natural environment, and the virtual one completely replaces the environment with artificial information about it.

Best Practices for Embedding AR / VR in Apps and Websites

The advantages of WebAR services for online trading, online search, and face recognition are undeniable. In thess lines you will learn how do you embed these using A-frame vs Three js technologies into a website? The answer lies in a few simple steps.

  • Compatible browser. Start with a WebXR compatible browser. If you are using Android, make sure your system is ARCore compatible with the latest version of Chrome or Firefox. For iOS users, the choice is AR Quick Look, an extension to enable ARKit for users in Safari.
  • A-Frame. This evolving powerful technology from Mozilla allows users to create 3D scenes along with a virtual reality experience. All it takes is a few HTML tags. A-Frame is built on top of WebGL, Three.js and Custom Elements. A-Frame is equipped with a number of plugins that make it even more attractive as it supports simple syntax.
  • Adding AR support to the Internet. The last step is also one of the easiest. Just load the three .ar.js and frame-ar files and then add the ar attribute to the 3D scene.

As the appeal of AR to websites around the world has grown exponentially in recent years, we’ll take a closer look at what makes WebAR solutions so popular.

Examples of using virtual and AR

The potential of these technologies is enormous; many world famous companies are already using them in their projects.

Car showroom Vroom has developed a VR app that immerses the buyer in a fun test drive process. With its help, you can virtually “ride” on any of the presented cars and evaluate them from the inside.

The world famous brand Toyota has created a combined reality application that allows real cars to be equipped with different components: from the battery and exhaust system to the engine.

The company “AUDI” also equipped several dealerships with virtual test drives, which made it possible to improve the quality of customer service and make their experience of communicating with the chosen car even more vivid.

From a military training perspective, VR and AR are still of strategic importance, which is why the US Army is actively using AR / VR applications to improve the efficiency of training soldiers. In particular, this approach improves spatial awareness, helps fighters navigate the terrain, and provides the necessary conditions for training recruits.


The implementation of AR / VR is not a very difficult process in itself. Much more complicated is the idea that will form the basis for designing an alternative reality. If you need help adding AR / VR content to a website or app, or creating a new concept for commercial, entertainment, educational or other purposes, you can always contact specialists.